Definition Body Coaching, a personal training studio in Nether Poppleton, York, is celebrating its 10th anniversary of supporting people in the city to maintain their health. The team, which comprises three trainers with over 45 years of combined fitness industry experience, expressed their delight in reaching this significant milestone.
Justin Shepherd, the founder of the business, who has been working in the industry for 20 years, wanted to create a unique experience for his clients. “I wanted to make a studio in York where we could provide great education, atmosphere, and service to provide our clients with a unique experience,” he said. The team focuses on providing an enjoyable exercise experience for its clients, which has resulted in hundreds of York residents achieving body transformations.
One of the trainers, Carl Ward, joined Justin in 2014 after serving in the Parachute regiment for seven years, including an operation in Afghanistan. For Carl, being a personal trainer is not just a job, but a passion. “As a PTI in the paras, leading by example is paramount, and I believe a great coach is one which walks the walk, proving they’ve done on themselves what they are asking from others. It is a job I thrive in,” he said.
The studio’s success stories include former professional rugby player Jimmy Morrow, who lost over four stone in the last year with the help of the coaches. Jimmy played for York Wasps and the Knights Academy, Scotland, Great Britain, and Sheffield Eagles during his ten-year career. Speaking about his experience with Definition Body Coaching, Jimmy said, “The support, community feel, and accountability is what has helped my success. We all need someone to bounce ideas off and help us to progress.”
Mike Gray, who joined the Definition team in 2019, believes in helping people find balance in their exercise and nutrition. “Too many coaches insist on people exercising seven days a week and living off nothing but salad. I consider my job completed when people learn to be able to balance eating well and exercising with enjoying meals out with family and friends and enjoying their exercise,” he said.
As Definition Body Coaching celebrates its 10th year in business, the team is proud to have helped countless individuals achieve their health goals in York. The team looks forward to continuing to provide great education, atmosphere, and service to their clients in the future.
Click to read the original article at the York Press